We are delighted to share the following update from our investee company Compleo Sport Ltd regarding Mbition, the adaptive training platform for mass participation sports. Mbition has announced their latest partnership with CSM Active for their new major event, the London 10 Mile.
On June 4 2017, up to 10,000 runners will descend on the beautiful Richmond Park to take part in London’s only major closed road 10 mile event.
CSM Active is the newest division of CSM Sport and Entertainment, which is purely focused on delivering outstanding mass participation events (MPE). Chaired by Lord Sebastian Coe and headed up by former international athlete Jon Ridgeon, CSM is set to be one the leaders in the MPE market.
Mbition have been selected as their sole training provider to support their participants on their race journey, due to their unique adaptive training plans which are changing the way people train for an MPEs. Mbition is being recognised as a major innovation by the MPE industry, offering a new smart method of training for any runner who needs to fit training around their busy lifestyle.
Mbition provides the highest level of participant support as it creates a custom training plan for each runner and then it adapts, making weekly changes to each individual’s plan based on their progress. Participants will also have 1:2:1 coaching support via Mbition’s in-app chat where they can talk directly to one of their expert coaching team.
The London 10 Mile has also partnered with parkrun, and will be given a percentage of its entry revenue in order to support the fantastic work they are doing with grassroots running in the UK. Participants will be able to integrate their weekly parkrun into their Mbition training plan, so they can gain the many benefits of group runs and the camaraderie of parkrun.
Lord Sebastian Coe, Chairman of CSM Sport & Entertainment, commented: “The London 10 Mile is an important event for the business as it represents the first of a number of running events we will be launching in 2017. The accessibility, popularity and benefits, both physical and mental, of running is why the sport is a key part our growth strategy in the mass participation sector.”
CSM Active joins other global partners that Mbition are working with in 2017 including The Vitality Brighton Half Marathon, Honolulu Marathon and Color in Motion’s series of US events.