LiveTree launches its crowdfunding campaign for a community project led by Regent’s University students. LiveTree is changing the face of crowdfunding, with its charitable conscience and revolutionary peer-referral model.

– LiveTree initiates crowdfunding for Regent’s University students’ community project.
– The funding will bring to life the final year Interior Design students’ project: a re-usable ‘Pop Up Pavilion’ to provide shelter in public spaces.
– Though LiveTree’s alternative crowdfunding platform, the project will benefit not only the university and local community, but also the creative industry and charitable causes.
– The project will donate a percentage of its crowdfunding investment to the Zoological Society of London.

The brief
LiveTree’s social crowdfunding platform launches its support for Regent’s University students’ community project. The project will raise funds to bring to life a ‘Pop Up Pavilion’, which will benefit local communities in Westminster and Camden.

Regent’s University is London’s only independent, not-for-profit university. Its Interior Design course offers authentic learning experiences as part of its curriculum, preparing students for their post-graduate careers.

Sixteen students competed to meet the brief, which had a budget restriction. The winning project was selected by a judging panel of design industry icons including representatives from the Howard De Walden Estate, Deputy Editor of Dezeen, Architect Carl Turner, Regent’s Students’ Union, and Professor Aldwyn Cooper, Vice Chancellor of Regent’s University London.

The project
The winning project was ‘The Sanctuary’, a pavilion designed by Cécile Norwood. It was selected for its poetic essence of sanctuary and its flexible modularity. The space will offer a structure in which the local community can host and attend activities.

Cécile commented: “I’m thrilled to have the opportunity to get this design built. I looked at what a University stands for and wanted to create a structure that is relaxed and free flowing, where people can come and feel a contrast to their busy lives, sit and interact with each other.”

Branch out
Personal recommendation is the most powerful way to fundraise. For those who are advertising it’s a new way to realise the value of your online presence. LiveTree connects a network of like-minded individuals who are motivated to share creative projects and support good causes. The platform opens up the potential for investment to a much larger community than traditional crowdfunding platforms.

When a user shares a project by ‘BRANCHING’, they utilise their personal social media networks to expand the project’s reach to a receptive audience. When someone invests in the project, whoever shared the project’s link will earn a percentage income. This peer-referral model means projects are funded much more quickly and supporters share in the project’s success.

Make a difference
Supporters of the Pavilion project will see the benefits of their investment impact both the University and local community. LiveTree’s revolutionary crowdfunding model allows project owners to nominate a charity, which will share in the project’s success. The Pavilion Project has selected to partner with the Zoology Society of London. A percentage of every investment made to the crowdfunding project will be donated directly to the charity, raising awareness and support for this worthy cause.

Mark Gower, Interior Design Programme Director at Regent’s University London added: “This project helped illustrate the genuine talent of our Interior Design students. The winning Pavilion design will provide a great escape for people and we look forward to working with sponsors who can help us develop and share this important space with local communities.”

To support the Regent’s University Pop Up Pavilion Community Initiative visit here.

To find out more visit the Livetree website.